| Monthly price | $399 (Pro) or $999 (Max) | $59/mo Basic (annual) or $79/mo monthly |
| Per-user charges | None | $35/user/mo on MAX; Basic = 1 user only |
| Setup time | Same day; estimates work on any plan | Hours to days; estimate builder requires Essentials |
| All features on every plan | Yes — no feature gating | No — estimates, proposals, financing locked behind tiers |
| Quote follow-ups (auto) | Included by default | Limited; full automations on higher tiers |
| Review requests (auto) | Included by default | Yes (Essentials+) |
| Text-first communication | Core | Notifications, not text-first |
| Card processing fee | 1% (Pro) or 0% (Max), plus standard Stripe fees | Cards from 2.59%; ACH 1% |
| Free trial / guarantee | 14-day free trial, 30-day money-back | 14-day free trial |
| Support | Real human, 7am–9pm, 7 days, 15-min SLA | Chat-first; AI triage; phone on MAX |
| Inventory management | Not included (be honest) | Available on higher tiers |
| Best for | Solo + 2–5 person residential trades | 3–15 person HVAC, plumbing, electric shops |